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Social representations of marketing work: advertising workers and social media (2019)
Journal Article
Cluley, R., & Greenhalf, W. (2019). Social representations of marketing work: advertising workers and social media. European Journal of Marketing, doi:10.1108/EJM-12-2016-0682

Purpose: Informed by social representation theory, the study explores how marketing workers represent their activities on social media. Design/methodology/approach: A naturalistic dataset of 17,553 messages posted on Twitter by advertising workers w... Read More

Joining Standards Organizations: the role of R&D expenditures, patents, and the product-market position (2018)
Working Paper
Baron, J., Li, C., & Nasirov, S. (2018). Joining Standards Organizations: the role of R&D expenditures, patents, and the product-market position

This paper studies collaborative innovation in the context of developing open technology standards coordinated by standards organizations. Using longitudinal data from the world's largest R&D investors matched with membership information from 180 sta... Read More

Once upon a time there was a consumer…: stories of magic and the magic of stories (2016)
Journal Article
Heath, T., & Heath, M. (2016). Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of Marketing Management, 32(9-10), doi:10.1080/0267257X.2016.1189450

This paper explores how the centrality of narrative to people’s understandings of the world, and the power of stories of enchantment in particular, colour consumer culture. Specifically, it analyses the ways in which fantastic themes of magic and her... Read More