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Designing Hybrid Gifts

Koleva, Boriana; Spence, Jocelyn; Benford, Steve; Kwon, Hyosun; Schnädelbach, Holger; Thorn, Emily; Preston, Will; Hazzard, Adrian; Greenhalgh, Chris; Adams, Matt; Row Farr, Ju; Tandavanitj, Nick; Angus, Alice ; Lane, Giles

Authors

STEVE BENFORD steve.benford@nottingham.ac.uk
Dunford Chair in Computer Science

Hyosun Kwon

Holger Schnädelbach

Will Preston

Matt Adams

Ju Row Farr

Nick Tandavanitj

Alice Angus

Giles Lane



Abstract

Hybrid gifting combines physical artefacts and experiences with digital interactivity to generate new kinds of gifts. Our review details how gifting is a complex social phenomenon and how digital gifting is less engaging than physical gifting for both givers and receivers. Employing a Research Through Design approach, we developed a portfolio of four hybrid gifting experiences: an augmented advent calendar; edible music tracks; personalised museum tours; and a narrated city walk. Our reflection addresses three concepts: hybrid wrapping where physical gifts become wrapped in digital media and vice versa; the importance of effortful interactions that are visible and pleasurable; and the need to consider social obligation, including opportunities for acknowledgement and reciprocation, dealing with embarrassment, and recognising the distinction between giving and sharing. Our concepts provide guidance to practitioners who wish to design future gifting experiences while helping HCI researchers engage with the concept of gifting in a nuanced way.

Citation

Koleva, B., Spence, J., Benford, S., Kwon, H., Schnädelbach, H., Thorn, E., …Lane, G. (2020). Designing Hybrid Gifts. ACM Transactions on Computer-Human Interaction, 27(5), https://doi.org/10.1145/3398193

Journal Article Type Article
Acceptance Date May 2, 2020
Online Publication Date Aug 3, 2020
Publication Date Aug 1, 2020
Deposit Date Jul 10, 2020
Publicly Available Date Aug 3, 2020
Journal ACM Transactions on Computer-Human Interaction
Electronic ISSN 1557-7325
Publisher Association for Computing Machinery (ACM)
Peer Reviewed Peer Reviewed
Volume 27
Issue 5
Article Number 37
DOI https://doi.org/10.1145/3398193
Keywords Human-Computer Interaction, Gifting, Gift, Digital Gifting, Hybrid, Social Computing, Augmented Reality, Locative Media Audio, Tangible and Embedded Interaction, User Experience Design, Trajectories, Obligation, Embarrassment, Research Through Design
Public URL https://nottingham-repository.worktribe.com/output/4758722
Publisher URL https://dl.acm.org/doi/10.1145/3398193
Additional Information Copyright 2020 ACM. Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, to republish, to post on servers, or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from permissions@acm.org or Publications Dept., ACM, Inc., fax +1 (212) 869-0481.

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