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All Outputs (3)

Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior (2020)
Journal Article
Tseng, M., Sujanto, R. Y., Iranmanesh, M., Tan, K., & Chiu, A. S. (2020). Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior. Resources, Conservation and Recycling, 161, https://doi.org/10.1016/j.resconrec.2020.104933

Sustainable consumption transition in relation to consumers’ environmental behavior and manufacturers’ governance of sustainability and persuasive communication has not been adequately addressed by prior studies. This study presents theory on ecologi... Read More about Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior.

Cooperative Innovation Behavior Based on Big Data (2020)
Journal Article
Ji, G., Yu, M., & Tan, K. H. (2020). Cooperative Innovation Behavior Based on Big Data. Mathematical Problems in Engineering, 2020, 1-14. https://doi.org/10.1155/2020/4385810

With the rapid change of technology, cooperative innovation based on data sharing has become an imminent tactic for enterprises to gain competitive advantages. This paper adopted a mixed method approach (case study-modelling-case study) to study firm... Read More about Cooperative Innovation Behavior Based on Big Data.

Comparison of AR and physical experiential learning environment in supporting product innovation (2019)
Journal Article
Liu, C., Lu, J., Kao, Y., Chung, L., & Tan, K. (2019). Comparison of AR and physical experiential learning environment in supporting product innovation. International Journal of Engineering Business Management, 11, https://doi.org/10.1177/1847979019839578

This article compares how virtual and physical learning aids enhance learners’ product innovation capability, i.e., design experiences and domain knowledge. The virtual aid utilises augmented reality (AR) allowing learners to experience a range of an... Read More about Comparison of AR and physical experiential learning environment in supporting product innovation.