Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior

Tseng, Ming-Lang; Sujanto, Raditia Yudistira; Iranmanesh, Mohammad; Tan, Kimhua; Chiu, Anthony S.F.

Abstract

Sustainable consumption transition in relation to consumers’ environmental behavior and manufacturers’ governance of sustainability and persuasive communication has not been adequately addressed by prior studies. This study presents theory on ecological modernization, transition management and persuasive communication to address sustainable consumption transition. This study proposes a valid set of four aspects and fourteen criteria using the Delphi method. The valid attributes are analyzed using fuzzy set theory and decision-making trial and evaluation together to handle the qualitative information and interrelationships among the attributes. This procedure converts qualitative information into numerical data to create a diagram showing the interrelationships among the attributes. This study found that persuasive communication is the most effective factor in convincing consumers to transition to sustainable consumption. Other key factors for this transition include educating consumers, augmenting their knowledge and altering their attitudes toward sustainable consumption. Being environmentally friendly, product labeling, offering an authenticity argument, and reusing and recycling products are the solutions found in this study.

Citation

Tseng, M.-L., Sujanto, R. Y., Iranmanesh, M., Tan, K., & Chiu, A. S. (2020). Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior. Resources, Conservation and Recycling, 161, Article 104933. https://doi.org/10.1016/j.resconrec.2020.104933

• Journal Article Type: Article
• Acceptance Date: May 6, 2020
• Online Publication Date: Jun 3, 2020
• Publication Date: 2020-10
• Deposit Date: Jun 18, 2020
• Publicly Available Date: Jun 4, 2021
• Journal: Resources, Conservation and Recycling
• Print ISSN: 0921-3449
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 161
• Article Number: 104933
• DOI: https://doi.org/10.1016/j.resconrec.2020.104933
• Keywords: Economics and Econometrics; Waste Management and Disposal
• Public URL: https://nottingham-repository.worktribe.com/output/4671817
• Publisher URL: https://www.sciencedirect.com/science/article/abs/pii/S0921344920302512