Altruistic and Warm-Glow Motivations: Differentiating First Time From Repeat Donors
(2019)
Journal Article
The conversion rate of 1st time donors to their 2nd and 3rd donation is low creating a significant problem to transfusion services. We hypothesise that feelings of warm-glow associated with donating blood, contribute to the differentiation between 1... Read More about Altruistic and Warm-Glow Motivations: Differentiating First Time From Repeat Donors.