Value-added Services and E-commerce Platform Competitiveness: A Game Theoretic Approach
(2024)
Journal Article
Purpose-In response to the intense competition in the platform economy, e-commerce platforms are actively introducing value-added services to maintain their competitiveness. However, how effective these value-added services are in fulfilling this pur... Read More about Value-added Services and E-commerce Platform Competitiveness: A Game Theoretic Approach.