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Platform business model innovation in the digitalization era: A “driver-process-result” perspective

Jia, Yibo; Su, Jingqin; Cui, Li; Wu, Lin; Hua Tan, Kim


Yibo Jia

Jingqin Su

Li Cui

Assistant Professor in Operations Management

Professor of Operations and Innovation Management


In the digitalization era, business model innovation (BMI) has become the critical keystone for platforms to gain a sustainable competitive advantage in turbulent environments. However, platform BMI is currently not clearly understood. Through a longitudinal case study of a Chinese financial service platform, this paper integratively addresses issues related to platform BMI in terms of drivers, change process, and value co-creation dynamics based on the “driver-process-result” perspective. The findings indicate that platform BMI type experiences a change process from Focus BMI to Complex BMI at different development stages. At different stages, platform BMI is highly interconnected because of the continuous accumulation and utilization of digital resources. The two drivers, external pressure and management cognition, act as trigger and filter, respectively, in the process of platform BMI. These results also suggest that platforms have successively formed three different value co-creation models in the BMI process.


Jia, Y., Su, J., Cui, L., Wu, L., & Hua Tan, K. (2023). Platform business model innovation in the digitalization era: A “driver-process-result” perspective. Journal of Business Research, 160, Article 113818.

Journal Article Type Article
Acceptance Date Feb 28, 2023
Online Publication Date Mar 7, 2023
Publication Date 2023-05
Deposit Date Mar 15, 2023
Publicly Available Date Sep 8, 2024
Journal Journal of Business Research
Print ISSN 0148-2963
Peer Reviewed Peer Reviewed
Volume 160
Article Number 113818
Keywords Platform; Business model innovation; Digitalization era; Value co-creation
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