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Exploring Green Innovation Practices: Content Analysis of the Fortune Global 500 Companies

Zhang, Lu; Zhao, Shuang; Cui, Li; Wu, Lin

Authors

Lu Zhang

Shuang Zhao

Li Cui

LIN WU LIN.WU@NOTTINGHAM.AC.UK
Assistant Professor in Operatiosmanagement



Abstract

Green innovation has been attracting increasing attention due to its contributions to the conservation of resources and environmental protection. However, in the process of exploring green innovation, the allocation of resources and the direction of innovation are often inaccurate, which leads to a low efficiency of green innovation. If we can learn the green innovation practices from successful companies, we can certainly provide reference strategies for those companies that are exploring green innovation. Therefore, taking the Fortune Global 500 companies as the analysis object, this research develops the criteria of green innovation practices and conducts a cluster analysis of these companies by using a content analysis method. Finally, this paper summarizes the green innovation practices of the six types of industries and provides corresponding countermeasures and suggestions, which provide a strong reference for relevant companies to carry out green innovation.

Journal Article Type Article
Publication Date Jan 1, 2020
Journal SAGE Open
Print ISSN 2158-2440
Electronic ISSN 2158-2440
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 10
Issue 1
Pages 1-13
APA6 Citation Zhang, L., Zhao, S., Cui, L., & Wu, L. (2020). Exploring Green Innovation Practices: Content Analysis of the Fortune Global 500 Companies. SAGE Open, 10(1), 1-13. https://doi.org/10.1177/2158244020914640
DOI https://doi.org/10.1177/2158244020914640
Keywords green innovation; content analysis; cluster analysis; global top 500 companies
Publisher URL https://journals.sagepub.com/doi/full/10.1177/2158244020914640

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