Optimal Online Service Strategy and Price Decision in Omnichannel Retail
(2022)
Journal Article
Ji, G., Fu, T., Chen, J., & Tan, K. H. (2022). Optimal Online Service Strategy and Price Decision in Omnichannel Retail. Mathematical Problems in Engineering, Article 8698309. https://doi.org/10.1155/2022/8698309
As a new emerging sales promotion tool, various types of online services are increasingly adopted by firms to improve consumers' satisfaction and then increase profit. This paper simulates a two-echelon supply chain where a supplier sells the product... Read More about Optimal Online Service Strategy and Price Decision in Omnichannel Retail.