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Data analytics capability and servitization: the moderated mediation role of bricolage and innovation orientation

Tan, Kim Hua; Chen, Meng; Pu, Xiaodie; Zhang, Mengru; Cai, Zhao; Chong, Alain Yee-Loong

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Authors

KIM TAN kim.tan@nottingham.ac.uk
Professor of Operations and Innovation Management

Xiaodie Pu

MI ZHANG Mi.Zhang@nottingham.ac.uk
Research Fellow

ZIMING CAI Ziming.Cai@nottingham.ac.uk
Assistant Professor

ALEX CHONG Alex.Chong@nottingham.ac.uk
Associate Professor



Abstract

Purpose – Despite the potential influence of data analytics capability on servitization, our understanding of the underlying mechanisms of this influence remains unclear. This study explores how data analytics capability affects servitization by examining the mediation effect of bricolage and the conditional role of innovation orientation.
Design/methodology/approach – This study employs the moderated mediation method to examine the proposed research model with archival data and multiplerespondent surveys from 1,206 top managers of 402 manufacturing firms in the Yangtze River Delta area in China.
Findings – Bricolage partially mediates the positive relationship between data analytics capability and servitization, and innovation orientation positively moderates this effect.
Practical implications – Manufacturers can leverage bricolage to materialize data analytics capability for servitization. Manufacturers should also pursue an innovation orientation to fully glean the benefits of bricolage in transforming data analytics capability into servitization.
Originality/value – This study opens the black box of how data analytics capability affects servitization by revealing the underlying mechanism of bricolage and the boundary condition role of innovation orientation for this mechanism. It offers valuable insights for practitioners to leverage data analytics to improve servitization through developing bricolage and cultivating a culture of innovation orientation.

Citation

Tan, K. H., Chen, M., Pu, X., Zhang, M., Cai, Z., & Chong, A. Y. (2022). Data analytics capability and servitization: the moderated mediation role of bricolage and innovation orientation. International Journal of Operations and Production Management, 42(4), 440-470. https://doi.org/10.1108/ijopm-10-2021-0663

Journal Article Type Article
Acceptance Date Feb 11, 2022
Online Publication Date Feb 25, 2022
Publication Date 2022
Deposit Date Feb 14, 2022
Publicly Available Date Mar 28, 2024
Journal International Journal of Operations & Production Management
Print ISSN 0144-3577
Electronic ISSN 1758-6593
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 42
Issue 4
Pages 440-470
DOI https://doi.org/10.1108/ijopm-10-2021-0663
Keywords Management of Technology and Innovation; Strategy and Management; General Decision Sciences
Public URL https://nottingham-repository.worktribe.com/output/7466610
Publisher URL https://www.emerald.com/insight/content/doi/10.1108/IJOPM-10-2021-0663/full/html

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