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All Outputs (29)

Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion (2014)
Journal Article

This study critically examines the ways in which the nationwide Diabetes UK/Tesco public health promotion campaign (2013-2014) sought to raise awareness of Type 2 diabetes. Conducting a multimodal critical discourse analysis of six campaign images, w... Read More about Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion.

The role of verbal and pictorial information in multimodal incidental acquisition of foreign language vocabulary (2014)
Journal Article

© 2014 The Author. Published by Taylor & Francis. This study used eye tracking to investigate the allocation of attention to multimodal stimuli during an incidental learning situation, as well as its impact on subsequent explicit learning. Particip... Read More about The role of verbal and pictorial information in multimodal incidental acquisition of foreign language vocabulary.

Reading Dickens’s characters: employing psycholinguistic methods to investigate the cognitive reality of patterns in texts (2014)
Journal Article

This article reports the findings of an empirical study that uses eye-tracking and follow-up interviews as methods to investigate how participants read body language clusters in novels by Charles Dickens. The study builds on previous corpus stylistic... Read More about Reading Dickens’s characters: employing psycholinguistic methods to investigate the cognitive reality of patterns in texts.

The role of repeated exposure to multimodal input in incidental acquisition of foreign language vocabulary (2014)
Journal Article

Prior research has reported incidental vocabulary acquisition with complete beginners in a foreign language (FL), within 8 exposures to auditory and written FL word forms presented with a picture depicting their meaning. However, important questions... Read More about The role of repeated exposure to multimodal input in incidental acquisition of foreign language vocabulary.