Designing Hybrid Gifts

Koleva, Boriana; Spence, Jocelyn; Benford, Steve; Kwon, Hyosun; Schn�delbach, Holger; Thorn, Emily; Preston, William; Hazzard, Adrian; Greenhalgh, Chris; Adams, Matt; Row Farr, Ju; Tandavanitj, Nick; Angus, Alice; Lane, Giles

Abstract

Hybrid gifting combines physical artefacts and experiences with digital interactivity to generate new kinds of gifts. Our review details how gifting is a complex social phenomenon and how digital gifting is less engaging than physical gifting for both givers and receivers. Employing a Research Through Design approach, we developed a portfolio of four hybrid gifting experiences: an augmented advent calendar; edible music tracks; personalized museum tours; and a narrated city walk. Our reflection addresses three concepts: hybrid wrapping where physical gifts become wrapped in digital media and vice versa; the importance of effortful interactions that are visible and pleasurable; and the need to consider social obligation, including opportunities for acknowledgement and reciprocation, dealing with embarrassment, and recognizing the distinction between giving and sharing. Our concepts provide guidance to practitioners who wish to design future gifting experiences while helping HCI researchers engage with the concept of gifting in a nuanced way.

Citation

Koleva, B., Spence, J., Benford, S., Kwon, H., Schnädelbach, H., Thorn, E., …Lane, G. (2020). Designing Hybrid Gifts. ACM Transactions on Computer-Human Interaction, 27(5), 1–33. https://doi.org/10.1145/3398193

• Journal Article Type: Article
• Acceptance Date: May 2, 2020
• Online Publication Date: Aug 3, 2020
• Publication Date: Aug 3, 2020
• Deposit Date: Jul 10, 2020
• Publicly Available Date: Aug 3, 2020
• Journal: ACM Transactions on Computer-Human Interaction
• Electronic ISSN: 1557-7325
• Peer Reviewed: Peer Reviewed
• Volume: 27
• Issue: 5
• Article Number: 37
• Pages: 1–33
• DOI: https://doi.org/10.1145/3398193
• Keywords: Human-Computer Interaction, Gifting, Gift, Digital Gifting, Hybrid, Social Computing, Augmented Reality, Locative Media Audio, Tangible and Embedded Interaction, User Experience Design, Trajectories, Obligation, Embarrassment, Research Through Design
• Public URL: https://nottingham-repository.worktribe.com/output/4758722
• Publisher URL: https://dl.acm.org/doi/10.1145/3398193
• Additional Information: Copyright 2020 ACM. Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, to republish, to post on servers, or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [e-mail] or Publications Dept., ACM, Inc., fax [phone].