Carlsberg alibi marketing in the UEFA Euro 2016 football finals: implications of Probably inappropriate alcohol advertising
(2018)
Journal Article
Murray, R. L., Opazo-Breton, M., Britton, J., Cranwell, J., & Grant-Braham, B. (2018). Carlsberg alibi marketing in the UEFA Euro 2016 football finals: implications of Probably inappropriate alcohol advertising. BMC Public Health, 18(553), https://doi.org/10.1186/s12889-018-5449-y
Background: Alcohol advertising is a key driver of alcohol consumption, and is prohibited in France by the Loi Evin. In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis ‘Probably’ and ‘…the bes... Read More about Carlsberg alibi marketing in the UEFA Euro 2016 football finals: implications of Probably inappropriate alcohol advertising.