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Outputs (3)

Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages (2020)
Journal Article
Gallage, H. S., Heath, T., & Tynan, C. (2020). Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages. Journal of Marketing Management, 36(17-18), 1635-1657. https://doi.org/10.1080/0267257X.2020.1857819

This paper draws on theories of identity to examine challenges that former excessive drinkers experience in adopting and maintaining responsible drinking. Narratives were collected using in-depth interviews and eight-week diaries from twenty-five for... Read More about Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages.

A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania (2020)
Journal Article
Viswanathan, M., Baskentli, S., Gallage, S., Martin, D. M., Ramirez-Grigortsuk, M., & Subrahmanyan, S. (2021). A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania. Journal of Public Policy and Marketing, 40(2), 245-261. https://doi.org/10.1177/0743915620968506

This article demonstrates symbiotic academic-social enterprise (SASE), a bottom-up approach intertwined with the subsistence marketplace research stream. The SASE approach is unique in coevolving academic and social initiatives in parallel for the ex... Read More about A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania.

Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing (2020)
Journal Article
Harvey, J., Smith, A., Golightly, D., Goulding, J., & Gallage, H. S. (2020). Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing. Computers in Human Behavior, 107, https://doi.org/10.1016/j.chb.2020.106268

Prosocial exchange systems support cooperation and exchange in support of more sustainable forms of consumption. While often assumed that exchanges within such systems are reciprocal, it remains unproven as to what extent reciprocity occurs. This stu... Read More about Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing.