HEIDI WINKLHOFER's Outputs (11)

More than just consumers? Alternative representations of students when higher education becomes ‘free’ (2024)
Journal Article
Sanchez-Campos, P., Nixon, E. R., Winklhofer, H., & Nemkova, E. (in press). More than just consumers? Alternative representations of students when higher education becomes ‘free’. Studies in Higher Education, https://doi.org/10.1080/03075079.2024.2421958

The introduction of market mechanisms into higher education (HE) systems has profoundly reshaped the sector. One prominent aspect of such reforms has been the conceptualisation of the student as a consumer, ostensibly empowered by choice and seeking... Read More about More than just consumers? Alternative representations of students when higher education becomes ‘free’.

Participant engagement in running events and why it matters who else takes part (2021)
Journal Article
Temerak, M. S., & Winklhofer, H. (2023). Participant engagement in running events and why it matters who else takes part. European Sport Management Quarterly, 23(4), 1067-1090. https://doi.org/10.1080/16184742.2021.1956990

Research question: The competitive landscape facing branded running events demands insights into how to increase brand loyalty amongst participants. This study examines how participants need to engage with branded running events to stimulate brand lo... Read More about Participant engagement in running events and why it matters who else takes part.

Creating joint experiences - Families engaging with a heritage site (2019)
Journal Article
Melvin, J., Winklhofer, H., & McCabe, S. (2020). Creating joint experiences - Families engaging with a heritage site. Tourism Management, 78, Article 104038. https://doi.org/10.1016/j.tourman.2019.104038

Interactions between family members constitutes an important element of engagement with tourism sites, leading to enhanced value creation. Yet, we know little about how these engagement practices lead to experience outcomes. Studies of visitor engage... Read More about Creating joint experiences - Families engaging with a heritage site.

Transforming community well-being through patients' lived experiences (2018)
Journal Article
Gallan, A. S., McColl-Kennedy, J. R., Barakshina, T., Figueiredo, B., Jefferies, J. G., Gollngofer, J., …Winklhofer, H. (2018). Transforming community well-being through patients' lived experiences. Journal of Business Research, 100, 376-391. https://doi.org/10.1016/j.jbusres.2018.12.029

The purpose of this article is to (1) explicate micro-to-meso linkages of well-being, (2) provide a theoretical framework to guide research on connecting patient experiences to community well-being, and (3) offer guidelines to policymakers. We develo... Read More about Transforming community well-being through patients' lived experiences.

Co-creating corporate brand identity with online brand communities: a managerial perspective (2018)
Journal Article
Essamri, A., McKechnie, S., & Winklhofer, H. (2019). Co-creating corporate brand identity with online brand communities: a managerial perspective. Journal of Business Research, 96, 366-375. https://doi.org/10.1016/j.jbusres.2018.07.015

Contemporary branding literature views brand identity as socially constructed through complex interactions between multiple stakeholders. Despite extant work on how brand communities and individuals contribute towards brand identity formation, our un... Read More about Co-creating corporate brand identity with online brand communities: a managerial perspective.

Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service (2018)
Journal Article
Temerak, M., Winklhofer, H., & Hibbert, S. (2018). Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service. Journal of Business Research, 88, https://doi.org/10.1016/j.jbusres.2018.03.029

Today’s communication landscape affords multiple service interfaces to promote customer engagement (i.e. adherence) with complex and prolonged services, but understanding of how customers use them is limited. This study compares personal and non-pers... Read More about Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service.

Are consumers' reasons for and against behaviour distinct? (2016)
Journal Article
Chatzidakis, A., Hibbert, S., & Winklhofer, H. (2016). Are consumers' reasons for and against behaviour distinct?. European Journal of Marketing, 50(1/2), https://doi.org/10.1108/EJM-10-2013-0601

The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models (2014)
Journal Article
Vieira, A. L., Winklhofer, H., & Ennew, C. (2014). The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models. Journal of Business to Business Marketing, 21(2), 85-110. https://doi.org/10.1080/1051712x.2014.903455

Purpose: The article synthesizes the extensive empirical work on relationship marketing (RM) and compares the various conceptualizations to give a better understanding of the relational factors (i.e., characteristics of the business relationship) tha... Read More about The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models.

Measuring users' value experience on a travel website (e-value): what value is co-created by the user? (2014)
Journal Article

Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a travel webs... Read More about Measuring users' value experience on a travel website (e-value): what value is co-created by the user?.

Gifting the Past in the Present: An Exploration of Evoking Nostalgia through Hybrid Gifts
Presentation / Conference Contribution
Gibson, R., Koleva, B., Flintham, M., & Winklhofer, H. (2023, July). Gifting the Past in the Present: An Exploration of Evoking Nostalgia through Hybrid Gifts. Presented at DIS '23 2023 ACM Designing Interactive Systems Conference, Pittsburgh, USA

This study focuses on the hybrid gifting model, where both physical and digital objects combine to create a single gift. For this in-the-world study, we turn to nostalgic emotions. We aimed to uncover if hybrid gifting can facilitate nostalgic experi... Read More about Gifting the Past in the Present: An Exploration of Evoking Nostalgia through Hybrid Gifts.

“It’s not just for the Past but it’s for the Here and Now”: Gift-Giver Perspectives on the Memory Machine to Gift Digital Memories
Presentation / Conference Contribution
Gibson, R., Babbage, C. M., Wagner, H. G., Price, D. J., Martindale, S., Chadborn, N. H., Ito-Jaeger, S., Darzentas, D. P., Webb, H., Jacobs, R., Atabey, A., Koleva, B., Flintham, M., Winklhofer, H., Urquhart, L. D., & Perez Vallejos, E. (2023, July). “It’s not just for the Past but it’s for the Here and Now”: Gift-Giver Perspectives on the Memory Machine to Gift Digital Memories. Presented at DIS '23: Designing Interactive Systems Conference, Pittsburgh, USA

We present the design of the Memory Machine (MeMa), a technology probe that can store, contextualise, and document media to represent memories. We accumulate vast physical and digital possessions throughout our lives, making it difficult to distingui... Read More about “It’s not just for the Past but it’s for the Here and Now”: Gift-Giver Perspectives on the Memory Machine to Gift Digital Memories.