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Gifting the Past in the Present: An Exploration of Evoking Nostalgia through Hybrid Gifts

Gibson, Rebecca; Koleva, Boriana; Flintham, Martin; Winklhofer, Heidi

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Authors

Rebecca Gibson



Abstract

This study focuses on the hybrid gifting model, where both physical and digital objects combine to create a single gift. For this in-the-world study, we turn to nostalgic emotions. We aimed to uncover if hybrid gifting can facilitate nostalgic experiences through repurposed digital media. In this case, we used a physical chocolate box and a QR code, that when scanned presented nostalgic images and text. Findings from gift exchanges and eighteen semi-structured interviews with givers and receivers are presented through thematic analysis. We reveal the impact on exchanges when nostalgia is evoked, and outline the roles of people, emotions, and objects. The contribution of this work is an understanding of repurposing our growing digital archives to frame nostalgic memories as gifts.

Citation

Gibson, R., Koleva, B., Flintham, M., & Winklhofer, H. (2023, July). Gifting the Past in the Present: An Exploration of Evoking Nostalgia through Hybrid Gifts. Presented at DIS '23 2023 ACM Designing Interactive Systems Conference, Pittsburgh, USA

Presentation Conference Type Edited Proceedings
Conference Name DIS '23 2023 ACM Designing Interactive Systems Conference
Start Date Jul 10, 2023
End Date Jul 14, 2023
Acceptance Date May 25, 2023
Online Publication Date Jul 10, 2023
Publication Date 2023-07
Deposit Date Aug 9, 2023
Publicly Available Date Aug 9, 2023
Publisher Association for Computing Machinery (ACM)
Pages 1047-1059
Series Title ACM Designing Interactive Systems Conference
Book Title DIS '23: Proceedings of the 2023 ACM Designing Interactive Systems Conference
DOI https://doi.org/10.1145/3563657.3596103
Public URL https://nottingham-repository.worktribe.com/output/22990159
Publisher URL https://dl.acm.org/doi/10.1145/3563657.3596103

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