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Are consumers' reasons for and against behaviour distinct?

Chatzidakis, Andreas; Hibbert, Sally; Winklhofer, Heidi

Authors

Andreas Chatzidakis

SALLY HIBBERT sally.hibbert@nottingham.ac.uk
Professor of Consumer Behaviour



Journal Article Type Article
Publication Date Jan 1, 2016
Print ISSN 0309-0566
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 50
Issue 1/2
APA6 Citation Chatzidakis, A., Hibbert, S., & Winklhofer, H. (2016). Are consumers' reasons for and against behaviour distinct?. European Journal of Marketing, 50(1/2), doi:10.1108/EJM-10-2013-0601
DOI https://doi.org/10.1108/EJM-10-2013-0601
Publisher URL https://www.emeraldinsight.com/doi/full/10.1108/EJM-10-2013-0601
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