Measuring users' value experience on a travel website (e-value): what value is co-created by the user?

Mohd-Any, Amrul Asraf; Winklhofer, Heidi; Ennew, Christine

Abstract

Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a travel website (e-Value). We then assess the extent to which website users contribute to their own value experience. Based on 175 UK survey respondents, e-Value is formed mainly by cognitive effort, utilitarian value/control, and to a lesser extent by perceptions of emotional value and value for money. Social value experiences do not contribute to e-Value. A user’s own activities on a website (i.e., participation) affect most value dimensions but at different magnitudes. Our findings suggest that website “participation” should be seen as phenomenologically determined by the user as perceived participation affects e-Value dimensions more strongly than actual participation.

• Journal Article Type: Article
• Acceptance Date: Feb 6, 2014
• Online Publication Date: Feb 17, 2014
• Publication Date: Jul 1, 2015
• Deposit Date: May 21, 2018
• Print ISSN: 0047-2875
• Electronic ISSN: 1552-6763
• Publisher: SAGE Publications (UK and US)
• Peer Reviewed: Peer Reviewed
• Volume: 54
• Issue: 4
• Pages: 496-510
• DOI: https://doi.org/10.1177/0047287514522879
• Public URL: https://nottingham-repository.worktribe.com/output/1094878
• Publisher URL: https://journals.sagepub.com/doi/10.1177/0047287514522879