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Measuring users' value experience on a travel website (e-value): what value is co-created by the user?

Mohd-Any, Amrul Asraf; Winklhofer, Heidi; Ennew, Christine

Authors

Amrul Asraf Mohd-Any

Christine Ennew



Abstract

Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a travel website (e-Value). We then assess the extent to which website users contribute to their own value experience. Based on 175 UK survey respondents, e-Value is formed mainly by cognitive effort, utilitarian value/control, and to a lesser extent by perceptions of emotional value and value for money. Social value experiences do not contribute to e-Value. A user’s own activities on a website (i.e., participation) affect most value dimensions but at different magnitudes. Our findings suggest that website “participation” should be seen as phenomenologically determined by the user as perceived participation affects e-Value dimensions more strongly than actual participation.

Citation

Mohd-Any, A. A., Winklhofer, H., & Ennew, C. (2015). Measuring users' value experience on a travel website (e-value): what value is co-created by the user?. Journal of Travel Research, 54(4), 496-510. doi:10.1177/0047287514522879

Journal Article Type Article
Acceptance Date Feb 6, 2014
Online Publication Date Feb 17, 2014
Publication Date Jul 1, 2015
Deposit Date May 21, 2018
Publicly Available Date Mar 29, 2024
Print ISSN 0047-2875
Electronic ISSN 1552-6763
Publisher SAGE Publications (UK and US)
Peer Reviewed Peer Reviewed
Volume 54
Issue 4
Pages 496-510
DOI https://doi.org/10.1177/0047287514522879
Public URL https://nottingham-repository.worktribe.com/output/1094878
Publisher URL https://journals.sagepub.com/doi/10.1177/0047287514522879