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All Outputs (15)

Understanding behaviour change in context: examining the role of midstream social marketing programmes (2019)
Journal Article

This research examines how midstream social marketing programmes that adopt a relational and community-based approach create opportunities for individuals to make incremental changes to health behaviour. Specifically, it applies Bourdieusian theory t... Read More about Understanding behaviour change in context: examining the role of midstream social marketing programmes.

Customer boundary work to navigate institutional arrangements around service interactions: exploring the case of telehealth (2019)
Journal Article

This research extends literature on value co-creation by examining customer perspectives on institutional arrangements of service systems and how these shape customers’ efforts to navigate service interactions. Healthcare provides the empirical conte... Read More about Customer boundary work to navigate institutional arrangements around service interactions: exploring the case of telehealth.

Service innovation through resource integration: An empirical examination of co-created value using telehealth services (2019)
Journal Article

Scholars, policymakers and practitioners recognise the potential to improve public services through active citizen involvement and much research has examined the formal opportunities to 'co-produce' changes in the structures and cultures of public se... Read More about Service innovation through resource integration: An empirical examination of co-created value using telehealth services.

Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service (2018)
Journal Article

Today’s communication landscape affords multiple service interfaces to promote customer engagement (i.e. adherence) with complex and prolonged services, but understanding of how customers use them is limited. This study compares personal and non-pers... Read More about Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service.