Exploring Consumer Detriment in Immersive Gaming Technologies
(2023)
Journal Article
Hyde, R., & Cartwright, P. (2023). Exploring Consumer Detriment in Immersive Gaming Technologies. Journal of Consumer Policy, 46(3), 335-361. https://doi.org/10.1007/s10603-023-09544-9
Recent technological advances have led to immersive consumer experiences becoming increasingly common. However, there has been relatively little discussion of the consumer detriment that results from the exploitation of immersion. In this article, we... Read More about Exploring Consumer Detriment in Immersive Gaming Technologies.