Exploring Consumer Detriment in Immersive Gaming Technologies

Hyde, R.; Cartwright, P.

Abstract

Recent technological advances have led to immersive consumer experiences becoming increasingly common. However, there has been relatively little discussion of the consumer detriment that results from the exploitation of immersion. In this article, we argue that a consumer who is immersed is particularly susceptible to detriment because of their immersion and that the law on unfair commercial practices can, and should, play a central role in addressing this. The focus is upon immersion in videogames, but the lessons drawn extend to other areas.

Citation

Hyde, R., & Cartwright, P. (2023). Exploring Consumer Detriment in Immersive Gaming Technologies. Journal of Consumer Policy, 46(3), 335-361. https://doi.org/10.1007/s10603-023-09544-9

• Journal Article Type: Article
• Acceptance Date: May 12, 2023
• Online Publication Date: Jul 5, 2023
• Publication Date: 2023
• Deposit Date: May 25, 2023
• Publicly Available Date: Jul 6, 2024
• Journal: Journal of Consumer Policy
• Print ISSN: 0168-7034
• Electronic ISSN: 1573-0700
• Publisher: Springer Verlag
• Peer Reviewed: Peer Reviewed
• Volume: 46
• Issue: 3
• Pages: 335-361
• DOI: https://doi.org/10.1007/s10603-023-09544-9
• Keywords: Immersion; Technology; Gaming; Consumer Protection; Vulnerability
• Public URL: https://nottingham-repository.worktribe.com/output/21108138
• Additional Information: Received: 24 October 2022; Accepted: 12 May 2023; First Online: 5 July 2023; : ; : The authors declare no competing interests.