Virtual coercion and the vulnerable consumer: ‘loot boxes’ as aggressive commercial practices

Cartwright, Peter; Hyde, Richard

Abstract

Loot boxes have recently become a game mechanism of concern to policy-makers and regulators. The similarity between loot boxes and gambling is clear, and loot boxes and their regulation are commonly viewed through the lens of gambling. By contrast, very little attention has been given to tackling them as unfair, and in particular aggressive, commercial practices under consumer law. This article argues that by classifying the provision of loot boxes as a potentially aggressive commercial practice we will see that consumer law may protect gamers from some of the significant harms with which such products are associated.

Citation

Cartwright, P., & Hyde, R. (2022). Virtual coercion and the vulnerable consumer: ‘loot boxes’ as aggressive commercial practices. Legal Studies, 42(4), 555-575. https://doi.org/10.1017/lst.2022.7

• Journal Article Type: Article
• Acceptance Date: Jan 15, 2022
• Online Publication Date: Mar 7, 2022
• Publication Date: 2022-12
• Deposit Date: Feb 21, 2022
• Publicly Available Date: Feb 23, 2022
• Journal: Legal Studies
• Print ISSN: 0261-3875
• Electronic ISSN: 1748-121X
• Publisher: Cambridge University Press (CUP)
• Peer Reviewed: Peer Reviewed
• Volume: 42
• Issue: 4
• Pages: 555-575
• DOI: https://doi.org/10.1017/lst.2022.7
• Keywords: Law
• Public URL: https://nottingham-repository.worktribe.com/output/7500971
• Publisher URL: https://www.cambridge.org/core/journals/legal-studies/article/abs/virtual-coercion-and-the-vulnerable-consumer-loot-boxes-as-aggressive-commercial-practices/74CD3AD4CFBBBAAE432FDBEF0F244411