All Outputs (4)

TV and Cars (2022)
Book

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary television, Paul Grainge looks beyond questions of spe... Read More about TV and Cars.

Promotional screen industries (2015)
Book

Ephemeral media: transitory screen culture from television to YouTube (2011)
Book

From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique... Read More about Ephemeral media: transitory screen culture from television to YouTube.

Brand Hollywood: selling entertainment in a global media age (2008)
Book

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and,... Read More about Brand Hollywood: selling entertainment in a global media age.