From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book explores the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent cultural forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, Ephemeral Media examines screen texts that exist ‘between’, ‘beyond’ and ‘below’ the longer, more lasting audiovisual content traditionally privileged within screen studies.
With essays by leading international scholars in television, film and new media studies, and interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers and viewers negotiate a fast-paced mediascape. Using brevity (duration) and evanescence (circulation) as a platform for analysis, Ephemeral Media provides a wide-ranging analysis of developments in the TV industry and the digital media environment. Of interest to students, critics and media practitioners, the book provides a new perspective on the the transitory, and transitional, nature of screen culture in the early twenty-first century.
P. Grainge (Ed.), (2011). Ephemeral media: transitory screen culture from television to YouTube