Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
(2022)
Journal Article
Storbacka, K., Nenonen, S., Peters, L. D., & Brodie, R. J. (2022). Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability. Industrial Marketing Management, 107, A1-A10. https://doi.org/10.1016/j.indmarman.2022.09.028
Digitalization, globalization, and environmental awareness make the operating environments inherently systemic, complex, and volatile. Hence, research on shaping strategies, i.e., agentic efforts to influence how the operating environment evolves, is... Read More about Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability.