Who’s watching? Classifying sports viewers on social live streaming services
(2022)
Journal Article
Liu, H., Tan, K. H., & Wu, X. (2023). Who’s watching? Classifying sports viewers on social live streaming services. Annals of Operations Research, 325, 743–765. https://doi.org/10.1007/s10479-022-05062-y
The newly emergent social live streaming services (SLSSs) provide the sport consumers with a synchronised and more interactive viewing experience. In order to help the sport SLSSs firms understanding and engaging with the viewers effectively, this re... Read More about Who’s watching? Classifying sports viewers on social live streaming services.