Impact of regulatory intervention and consumer environmental concern on product introduction
(2020)
Journal Article
Yang, G., Ji, G., & Tan, K. H. (2020). Impact of regulatory intervention and consumer environmental concern on product introduction. International Journal of Production Economics, 230, Article 107898. https://doi.org/10.1016/j.ijpe.2020.107898
To meet consumer expectations for greener and better quality products and to ensure effective compliance with emissions regulations, firms have begun investing in improving the quality and greenness (low carbon level) of existing products. Emissions... Read More about Impact of regulatory intervention and consumer environmental concern on product introduction.