Loyalty towards online food delivery service: the role of e-service quality and food quality
(2018)
Journal Article
Suhartanto, D., Helmi, M., Tan, K., Sjahroeddin, F., & Kusdibyo, L. (2019). Loyalty towards online food delivery service: the role of e-service quality and food quality. Journal of Foodservice Business Research, 22(1), 81-97. https://doi.org/10.1080/15378020.2018.1546076
This study assesses the direct influence of food quality and e-service quality on customer loyalty towards OFD service and its indirect influence through the mediation of customer satisfaction and perceived value. This study uses a survey of 405 OFD... Read More about Loyalty towards online food delivery service: the role of e-service quality and food quality.