All Outputs (2)

Transforming from Traditional to E-intermediary: A Resource Orchestration Perspective (2021)
Journal Article

The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation... Read More about Transforming from Traditional to E-intermediary: A Resource Orchestration Perspective.

Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis (2021)
Journal Article

This study adopts an exploratory sequential mixed method approach to examine perceptions of Hong Kong travel agencies on factors influencing recommendation of Kenya travel products. First, we conducted 32 in-depth interviews with outbound travel prac... Read More about Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis.