Transforming from Traditional to E-intermediary: A Resource Orchestration Perspective

Cui, Miao; Li, Xin; Kamoche, Ken

Abstract

The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration and capability, and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand. 2

Citation

Cui, M., Li, X., & Kamoche, K. (2021). Transforming from Traditional to E-intermediary: A Resource Orchestration Perspective. International Journal of Electronic Commerce, 25(3), 338-363

• Journal Article Type: Article
• Acceptance Date: Jan 22, 2021
• Online Publication Date: Sep 17, 2021
• Publication Date: Sep 17, 2021
• Deposit Date: Jul 8, 2021
• Publicly Available Date: Mar 18, 2023
• Journal: International Journal of Electronic Commerce
• Print ISSN: 1086-4415
• Electronic ISSN: 1557-9301
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 25
• Issue: 3
• Pages: 338-363
• Keywords: Resource orchestration; digital transformation; strategic logic; capability
• Public URL: https://nottingham-repository.worktribe.com/output/5761950
• Publisher URL: https://www.tandfonline.com/doi/full/10.1080/10864415.2021.1943175
• Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Electronic Commerce on 17.9.21, available online: http://www.tandfonline.com/10.1080/10864415.2021.1943175