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Transforming from Traditional to E-intermediary: A Resource Orchestration Perspective

Cui, Miao; Li, Xin; Kamoche, Ken


Miao Cui

Xin Li

Professor of Human Resource Management


The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration and capability, and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand. 2


Cui, M., Li, X., & Kamoche, K. (2021). Transforming from Traditional to E-intermediary: A Resource Orchestration Perspective. International Journal of Electronic Commerce, 25(3), 338-363

Journal Article Type Article
Acceptance Date Jan 22, 2021
Online Publication Date Sep 17, 2021
Publication Date Sep 17, 2021
Deposit Date Jul 8, 2021
Publicly Available Date Mar 18, 2023
Journal International Journal of Electronic Commerce
Print ISSN 1086-4415
Electronic ISSN 1557-9301
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 25
Issue 3
Pages 338-363
Keywords Resource orchestration; digital transformation; strategic logic; capability
Public URL
Publisher URL
Additional Information This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Electronic Commerce on 17.9.21, available online:


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