Interactions of fast-moving consumer goods in cooking: Insights from a quantitative ethnographic study
(2022)
Journal Article
Fast-moving consumer goods (FMCGs) are increasingly equipped with enhanced packaging that incorporates novel functionalities. Providing FMCGs with this technology is challenging due to their unique characteristics, such as their low cost and short li... Read More about Interactions of fast-moving consumer goods in cooking: Insights from a quantitative ethnographic study.