All Outputs (2)

The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models (2014)
Journal Article
Vieira, A. L., Winklhofer, H., & Ennew, C. (2014). The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models. Journal of Business to Business Marketing, 21(2), 85-110. doi:10.1080/1051712x.2014.903455

Purpose: The article synthesizes the extensive empirical work on relationship marketing (RM) and compares the various conceptualizations to give a better understanding of the relational factors (i.e., characteristics of the business relationship) tha... Read More about The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models.

Measuring users' value experience on a travel website (e-value): what value is co-created by the user? (2014)
Journal Article
Mohd-Any, A. A., Winklhofer, H., & Ennew, C. (2015). Measuring users' value experience on a travel website (e-value): what value is co-created by the user?. Journal of Travel Research, 54(4), 496-510. doi:10.1177/0047287514522879

Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a travel webs... Read More about Measuring users' value experience on a travel website (e-value): what value is co-created by the user?.