The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models
(2014)
Journal Article
Purpose: The article synthesizes the extensive empirical work on relationship marketing (RM) and compares the various conceptualizations to give a better understanding of the relational factors (i.e., characteristics of the business relationship) tha... Read More about The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models.