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Mechanism of altruism (MOA) approach to blood donor recruitment and retention: a review and future directions (2015)
Journal Article

Background and Objectives. Why do people donate blood? Altruism is the common answer. However, altruism is a complex construct and to answer this question requires a systematic analysis of the insights from the biology, economics and psychology of al... Read More about Mechanism of altruism (MOA) approach to blood donor recruitment and retention: a review and future directions.