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Helping Yourself before Helping Others: How Sense of Control Promotes Charitable Behaviors (2020)
Journal Article
Xu, Q., Kwan, C. M., & Zhou, X. (2020). Helping Yourself before Helping Others: How Sense of Control Promotes Charitable Behaviors. Journal of Consumer Psychology, 30(3), 486-505. https://doi.org/10.1002/jcpy.1163

This research elucidates when distress appeals can evoke the instinct to help without turning recipients away from uncomfortable situations. Five experiments demonstrated with behavioral evidence that evoking a sense of control by irrelevant causes p... Read More about Helping Yourself before Helping Others: How Sense of Control Promotes Charitable Behaviors.