Picture or Text Superiority? The Two Forces of Element Size on Communication Effectiveness

Kwan, Canice M C; Dang, Chu; Shi, Yang

Picture or Text Superiority? The Two Forces of Element Size on Communication Effectiveness

Kwan, Canice M C; Dang, Chu; Shi, Yang

Authors

Dr CANICE KWAN CANICE.KWAN@NOTTINGHAM.AC.UK
ASSISTANT PROFESSOR

Chu Dang

Yang Shi

Citation

Kwan, C. M. C., Dang, C., & Shi, Y. (2020). Picture or Text Superiority? The Two Forces of Element Size on Communication Effectiveness. Advances in Consumer Research, 48, 414-417

Journal Article Type	Article
Acceptance Date	Jul 16, 2020
Publication Date	2020
Deposit Date	May 5, 2023
Publicly Available Date	May 12, 2023
Journal	Advances in Consumer Research
Electronic ISSN	0098-9258
Peer Reviewed	Peer Reviewed
Volume	48
Pages	414-417
Keywords	element size; visual space; visual marketing; advertising; computer vision; machine learning
Public URL	https://nottingham-repository.worktribe.com/output/20285840
Publisher URL	https://www.acrwebsite.org/volumes/2661493/volumes/v48/NA-48