The Effect of Empty Space on Choice Deferral

Kwan, Canice MC; Gong, Han; Zhu, Meng

Abstract

Visual space is a fundamental component in visual communications. In five experiments, we demonstrate that the blank margin of a choice set increases the extent to which consumers defer choices. Our findings show that this effect is driven by the enhanced salience of alternatives instead of processing difficulty and fluency.

Citation

Kwan, C. M., Gong, H., & Zhu, M. (2019). The Effect of Empty Space on Choice Deferral. Advances in Consumer Research, 47, 719

• Journal Article Type: Article
• Acceptance Date: Jun 20, 2019
• Publication Date: 2019
• Deposit Date: May 5, 2023
• Publicly Available Date: May 22, 2023
• Journal: Advances in Consumer Research
• Electronic ISSN: 0098-9258
• Peer Reviewed: Peer Reviewed
• Volume: 47
• Pages: 719
• Public URL: https://nottingham-repository.worktribe.com/output/20285895
• Publisher URL: https://www.acrwebsite.org/volumes/2552101/volumes/v47/NA-47