The Effect of Empty Space on Choice Deferral
(2019)
Journal Article
Kwan, C. M., Gong, H., & Zhu, M. (2019). The Effect of Empty Space on Choice Deferral. Advances in Consumer Research, 47, 719
Visual space is a fundamental component in visual communications. In five experiments, we demonstrate that the blank margin of a choice set increases the extent to which consumers defer choices. Our findings show that this effect is driven by the enh... Read More about The Effect of Empty Space on Choice Deferral.