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All Outputs (11)

Post-postmodern consumer authenticity, shantay you stay or sashay away? A netnography of RuPaul's Drag Race fans (2021)
Journal Article

Consumer negotiation of authenticity is explored through a netnography of online fans of the reality television series RuPaul’s Drag Race. Suggestion is of a post-postmodern approach to negotiating the authenticity of series narratives consumed, asso... Read More about Post-postmodern consumer authenticity, shantay you stay or sashay away? A netnography of RuPaul's Drag Race fans.

Tourism-in-literature: Existential comfort, confrontation and catastrophe in Guy De Maupassant's short stories (2019)
Journal Article

This paper sets out the tourism-in-literature research approach and applies to the intersection between existentialism and tourism. Illustrated is the value of reading works of literature as a means of enriching theoretical understanding within touri... Read More about Tourism-in-literature: Existential comfort, confrontation and catastrophe in Guy De Maupassant's short stories.

The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor (2018)
Journal Article

Using the literature-in-marketing approach this study explores the transition said to be occurring in contemporary culture, society and philosophy between the waning postmodern and the ascendant post-postmodern. Research gauges a complex unfolding so... Read More about The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor.