Everyday consumption during COVID-19

Canavan, Brendan

Abstract

The COVID-19 pandemic disrupted everyday consumption routines and rituals, as well as their accompanying relationships. In doing so, the importance of such familiar activities to social meanings, cohesiveness, and wellbeing was made apparent. Often overlooked in their familiarity, the day-to-day and mundane aspects of consumption that take place in the immediate surroundings of consumers, are shown in this article to help define, preserve, and give meaning to everyday life. Autoethnography of everyday familial consumption during COVID-19 develops themes of retreat, reconfiguration, and resistance, whereby routines initially disrupted by the pandemic were recalibrated using digital technologies and altered habits and reasserted via minor resistances. Illustrated is the resilience of everyday consumption rooted in the practical, imaginative, and cynical responses of family to restrictions upon.

Citation

Canavan, B. (2023). Everyday consumption during COVID-19. Journal of Marketing Management, 39(13-14), 1277-1301. https://doi.org/10.1080/0267257X.2023.2255214

• Journal Article Type: Article
• Acceptance Date: May 30, 2023
• Online Publication Date: Sep 8, 2023
• Publication Date: Sep 2, 2023
• Deposit Date: Sep 18, 2023
• Publicly Available Date: Sep 19, 2023
• Journal: Journal of Marketing Management
• Print ISSN: 0267-257X
• Electronic ISSN: 1472-1376
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 39
• Issue: 13-14
• Pages: 1277-1301
• DOI: https://doi.org/10.1080/0267257X.2023.2255214
• Keywords: Everyday; Ordinary; Autoethnography; Covid; Resilience
• Public URL: https://nottingham-repository.worktribe.com/output/25361861
• Publisher URL: https://www.tandfonline.com/doi/full/10.1080/0267257X.2023.2255214
• Additional Information: Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20; Received: 2022-08-02; Accepted: 2023-05-30; Published: 2023-09-08