Expansion of the 'Antibiotic Guardian' one health behavioural campaign across Europe to tackle antibiotic resistance: pilot phase and analysis of AMR knowledge

Newitt, Sophie; Anthierens, Sibyl; Coenen, Samuel; Lo Fo Wong, Danilo; Salvi, Cristiana; Puleston, Richard; Ashiru-Oredope, Diane

Abstract

Antimicrobial resistance (AMR) is a major public health threat. The UK Antibiotic Guardian (AG) behavioural change campaign developed to tackle AMR was expanded across Europe through translation into Russian, Dutch and French. Demographics and knowledge of AGs were analyzed between 01 November 2016 and 31 December 2016. A total of 367 pledges were received with the majority from the public and health care professionals. The pilot has significantly increased the proportion of pledges from Europe (excluding UK) (chi2 = 108.7, P < 0.001). AMR knowledge was greater in AGs (including the public) compared to the EU Eurobarometer survey. Further promotion across Europe is required to measure an impact on tackling AMR.

Citation

Newitt, S., Anthierens, S., Coenen, S., Lo Fo Wong, D., Salvi, C., Puleston, R., & Ashiru-Oredope, D. (2018). Expansion of the 'Antibiotic Guardian' one health behavioural campaign across Europe to tackle antibiotic resistance: pilot phase and analysis of AMR knowledge. European Journal of Public Health, 28(3), 437-439. https://doi.org/10.1093/eurpub/ckx239

• Journal Article Type: Article
• Acceptance Date: Dec 20, 2017
• Publication Date: Feb 1, 2018
• Deposit Date: Feb 12, 2018
• Publicly Available Date: Feb 12, 2018
• Journal: European Journal of Public Health
• Print ISSN: 1101-1262
• Electronic ISSN: 1464-360X
• Publisher: Oxford University Press
• Peer Reviewed: Peer Reviewed
• Volume: 28
• Issue: 3
• Article Number: ckx239
• Pages: 437-439
• DOI: https://doi.org/10.1093/eurpub/ckx239
• Public URL: https://nottingham-repository.worktribe.com/output/909289
• Publisher URL: https://academic.oup.com/eurpub/advance-article/doi/10.1093/eurpub/ckx239/4833566
• Additional Information: This is a pre-copyedited, author-produced PDF of an article accepted for publication in European Journal of Public Health following peer review. The version of record Newitt, Sophie and Anthierens, Sibyl and Coenen, Samuel and Lo Fo Wong, Danilo and Salvi, Cristiana and Puleston, Richard and Ashiru-Oredope, Diane (2018) Expansion of the 'Antibiotic Guardian' one health behavioural campaign across Europe to tackle antibiotic resistance: pilot phase and analysis of AMR knowledge. European Journal of Public Health . ckx239. ISSN 1464-360X is available online at: https://academic.oup.com/eurpub/advance-article/doi/10.1093/eurpub/ckx239/4833566