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Remember Icarus! Seven risks that threaten Business Schools

Barnatt, Christopher; Starkey, Ken; Tempest, Sue


Christopher Barnatt

Professor of Management and Organisational Learning

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Professor of Strategic Management and Learning


Business schools, according to certain measures, have been a major success story in the recent past of the university, enjoying significant demand growth. We suggest that their future may be more problematic. We offer different possible scenarios for business schools and identify seven key risks that they face. We argue that the most significant challenge business schools must negotiate is to redefine and clarify their mission and redesign themselves to meet these risks. We conclude that the business schools best able to survive and prosper in the future are likely to be very different from those that currently exist.


Barnatt, C., Starkey, K., & Tempest, S. (2016). Remember Icarus! Seven risks that threaten Business Schools.

Journal Article Type Article
Acceptance Date Sep 2, 2016
Publication Date Sep 30, 2016
Deposit Date May 17, 2017
Journal Journal of Futures Studies
Electronic ISSN 1027-6084
Peer Reviewed Peer Reviewed
Volume 21
Issue 1
Keywords Business schools, scenarios, risks, hubris
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