The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement

Kwan, Canice M C; Cheng, S; Williams, P

Abstract

This research demonstrates that yearning for the society's past enhances optimism toward the future of that society, which boosts consumers' confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on the society's past (vs. present) and are mediated by enhanced identification with the society.

Citation

Kwan, C. M. C., Cheng, S., & Williams, P. (2017). The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement. Advances in Consumer Research, 45, 725-726

• Journal Article Type: Article
• Acceptance Date: Jun 13, 2017
• Publication Date: 2017
• Deposit Date: May 5, 2023
• Publicly Available Date: May 26, 2023
• Journal: Advances in Consumer Research
• Electronic ISSN: 0098-9258
• Peer Reviewed: Peer Reviewed
• Volume: 45
• Pages: 725-726
• Keywords: Nostalgia; Optimism; Self-identity; Policy Endorsement EXTENDED ABSTRACT
• Public URL: https://nottingham-repository.worktribe.com/output/20285787
• Publisher URL: https://www.acrwebsite.org/volumes/1023877/volumes/v45/NA-45