Examining the influential factors of consumer purchase intentions for blockchain traceable coffee using the theory of planned behaviour
(2022)
Journal Article
Dionysis, S., Chesney, T., & McAuley, D. (2022). Examining the influential factors of consumer purchase intentions for blockchain traceable coffee using the theory of planned behaviour. British Food Journal, 124(12), 4304-4322. https://doi.org/10.1108/BFJ-05-2021-0541
Purpose: Given the increasing industry interest in blockchain technologies for supply chain management and product traceability, this paper aims to investigate consumer purchasing intentions for blockchain traceable coffee and their psychosocial ante... Read More about Examining the influential factors of consumer purchase intentions for blockchain traceable coffee using the theory of planned behaviour.