Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation
(2017)
Journal Article
Huang, J., Henfridsson, O., Liu, M. J., & Newell, S. (2017). Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation. MIS Quarterly, 41(1), 301-314. https://doi.org/10.25300/MISQ/2017/41.1.16
Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly betw... Read More about Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation.