All Outputs (4)

Tension in a value co-creation context: a network case study (2017)
Journal Article
Tóth, Z., Peters, L. D., Pressey, A. D., & Johnston, W. J. (2018). Tension in a value co-creation context: a network case study. Industrial Marketing Management, 70, https://doi.org/10.1016/j.indmarman.2017.08.015

This study addresses tension and its consequent hurdles to the collaborative nature of value co-creation. Substantial research has focused on the benefits of value co-creation but much less so on its dark side. While some tension is inevitable, escal... Read More about Tension in a value co-creation context: a network case study.

Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition (2017)
Journal Article
Brodie, R. J., Brodie, R. J., Nenonen, S., Peters, L. D., & Storbacka, K. (2017). Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition. European Journal of Marketing, 51(7/8), 1173-1177. https://doi.org/10.1108/EJM-03-2017-0175

Purpose –To refine an agenda concerning the theory-praxis gap in order to develop a foundation for a research tradition. Approach – We synthesize and build on the suggestions the suggestions in commentary articles by Kohli (2017), Leeflang (2017)... Read More about Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition.

Strategic B2B customer experience management: the importance of outcomes-based measures (2017)
Journal Article
Zolkiewski, J., Story, V., Burton, J., Chan, P., Gomes, A., Hunter-Jones, P., …Robinson, W. (2017). Strategic B2B customer experience management: the importance of outcomes-based measures. Journal of Services Marketing, 31(2), 172-184. https://doi.org/10.1108/JSM-10-2016-0350

Purpose The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input–output measures. The paper introduces a strategic customer experience m... Read More about Strategic B2B customer experience management: the importance of outcomes-based measures.

Theorizing with managers: how to achieve both academic rigor and practical relevance? (2017)
Journal Article
Nenonen, S., Brodie, R. J., Storbacka, K., & Peters, L. D. (2017). Theorizing with managers: how to achieve both academic rigor and practical relevance?. European Journal of Marketing, 51(7-8), 1130-1152. https://doi.org/10.1108/EJM-03-2017-0171

© 2017 Emerald Publishing Limited. Purpose: The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is involving practitioners in research processes as active, ref... Read More about Theorizing with managers: how to achieve both academic rigor and practical relevance?.