New insights into unethical counterfeit consumption
(2016)
Journal Article
Bian, X., Wang, K., Smith, A., & Yannopoulou, N. (2016). New insights into unethical counterfeit consumption. Journal of Business Research, 69(10), 4249-4258. https://doi.org/10.1016/j.jbusres.2016.02.038
Consumer demand for counterfeit luxury brands is unethical, but it is also robust and growing. The aim of this exploratory research, which employs in-depth interviews, is two-fold: 1) to identify the psychological and emotional insights that drive an... Read More about New insights into unethical counterfeit consumption.