Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion
(2014)
Journal Article
Brookes, G., & Harvey, K. (2015). Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion. Social Semiotics, 25(1), https://doi.org/10.1080/10350330.2014.988920
This study critically examines the ways in which the nationwide Diabetes UK/Tesco public health promotion campaign (2013-2014) sought to raise awareness of Type 2 diabetes. Conducting a multimodal critical discourse analysis of six campaign images, w... Read More about Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion.