A diamond in the rough: Inauthenticity and Gems TV
(2022)
Journal Article
Canavan, B. (2022). A diamond in the rough: Inauthenticity and Gems TV. Marketing Theory, 23(3), 367–384. https://doi.org/10.1177/14705931221137375
This paper explores inauthenticity in the context of the Gems TV shopping channel using existential phenomenology. Objectively, subjectively, and performatively Gems TV fails to convincingly stage a sense of authenticity. This is a televisual format... Read More about A diamond in the rough: Inauthenticity and Gems TV.