Participant engagement in running events and why it matters who else takes part
(2021)
Journal Article
Temerak, M. S., & Winklhofer, H. (2023). Participant engagement in running events and why it matters who else takes part. European Sport Management Quarterly, 23(4), 1067-1090. https://doi.org/10.1080/16184742.2021.1956990
Research question: The competitive landscape facing branded running events demands insights into how to increase brand loyalty amongst participants. This study examines how participants need to engage with branded running events to stimulate brand lo... Read More about Participant engagement in running events and why it matters who else takes part.